Sport Tourist Motives: Implications for Market Segmentation and Tourist Destination Selection

By Aminuddin Yusof, Parilah M. Shah, Mohd Sofian Omar-Fauzee and Muhammad Nazrul Hakim Abdullah.

Published by The Organization Collection

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Article: Electronic $US5.00

The purpose of this research was to identify the motives of sport tourists. The second was to determine if destination attributes could be associated with the aforementioned motives. This study examined the motives of sport tourists in terms of the following dimensions : intellectual (the extent to which an individual is motivated to travel to be involved in activities such as exploring, discovering or creating), social ( the extent to which an individual travels because of the need for friendship and interpersonal relationships), competence-mastery ( the extent to which an individual engages in tourism activities that is challenging, achievement-oriented or competitive in nature), and stimulus-avoidance (the extent to which an individual needs to escape and get away form over-stimulating situations). Data for this study were collected quantitatively from 400 subjects using the Leisure Motivation Scale developed by Ragheb and Beard (1983), designed to measure the psychographic dimensions of sport tourists. The second part of the instrument measures preferred destination attributes. It consists of a 23 pair semantic differential scale which measures various tourist destination attributes developed by Attle & Yiannakis (1995). Data were analyzed using descriptive statistics and logistic regression. The results were discussed in light of earlier findings concerning sport tourist motivations and preferred destination attributes. Practical implications to tourism marketers were also discussed

Keywords: Sport Tourism, Market Segmentation, Tourist Motives, Marketing

The International Journal of Knowledge, Culture and Change Management, Volume 7, Issue 12, pp.39-46. Article: Print (Spiral Bound). Article: Electronic (PDF File; 470.120KB).

Dr. Aminuddin Yusof

Director, Sports Academy, University Putra Malaysia, Serdang, Selangor, Malaysia

Dr. Aminuddin Yusof is an Associate Professor at the Faculty of Educational Studies, University Putra Malaysia. In 2004, he was appointed as the director of the university’s Sports Academy. Dr. Aminuddin Yusof received his tertiary education in the United States; his B.A. from Wilmington College, his M.A. from University of Illinois at Urbana Champaign, and his Ph.D. from the University of Connecticut. Dr. Aminuddin has been actively involved in research and professional services in the areas of Sports Management, Sports Industry and Sports Tourism. In addition to his publications in national and international sports science and physical education journals and others, he has made invited and keynote presentations at various professional meetings such as the Malaysian Association for Physical Education, Sports Science and Fitness (PPJSKM) and International Council for Health Physical Education, Recreation and Dance (ICHPER) conferences. He is actively involved in professional activities with Persatuan Pendidikan Jasmani, Sains Sukan, Kesihatan dan Kecergasan Malaysia (PPJSKM) as Journal Editor (2003-2004), Program Chair of Research Bureau (2002-2003) and Program Chair for Academic and Professional Education Bureau (1999-2001). His professional services include, but are not limited to, as a program evaluator for the National Accreditation Board (LAN), a member for National Committee on Sports Science Guidelines, and as External Examiner, Sports Science Graduate & Undergraduate Programs for several Malaysian universities.

Dr. Parilah M. Shah

Senior Lecturer, Faculty of Education, National University of Malaysia, Bangi, Selangor, Malaysia

Dr. Parilah M. Shah is a senior lecturer at the Faculty of Education, National University of Malaysia. She obtained her M.A. and Ph.D. from the University of Connecticut, USA. Her research interests are second language acquisition, teaching of English to speakers of other languages, teaching of English for specific purposes (ESP), reading in English as a second language (ESL), and bilingual-bicultural education. She has presented several papers at both the national and international levels and has several publications in areas related to second language acquisition and learning.

Mohd Sofian Omar-Fauzee

Universiti Putra Malaysia, Serdang, Selangor, Malaysia

Muhammad Nazrul Hakim Abdullah

Universiti Putra Malaysia, Serdang, Selangor, Malaysia


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