Creating Organizational Competitive Advantage through Human Resource Strategy

By Phayat Wutthirong and Chetsada Noknoi.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

With the present fierce business competition, Siam Cement Group (SCG), Thailand’s leading conglomerate for nearly 100 years, realizes the need to adjust its internal work processes, to promote creative innovations, in order to quickly re-position the organization. This can be said is a positive move to change itself from within before it is forced to change by the external factors that can result in putting SCG in a follower position. Therefore, it is imperatively true that aligning HR and the business strategies enhance SCG to move forward sustainable competitive advantage.

Keywords: Alignment, Human Resource Strategy, Business Strategy, Sustainable, Competitive Advantage

International Journal of Knowledge, Culture and Change Management, Volume 8, Issue 2, pp.195-210. Article: Print (Spiral Bound). Article: Electronic (PDF File; 696.915KB).

Phayat Wutthirong

Marketing Manager, The Concrete Products and Aggregate Co., Ltd., SCG, Bangsue, Bangkok, Thailand

Phayat Wutthirong is a Marketing Manager of CPAC Bangkok Business at The Concrete Products and Aggregate Co., Ltd. of Siam Cement Group (SCG), Thailand. His particular areas of interest are human resource management, knowledge management, innovation and marketing. His recent papers are Knowledge management to innovation for sustainable competitive advantage, Workforce diversity: Sexual orientation discrimination in Thailand, Human resource management for knowledge management: From concept to practice, Change and innovation management in public organization of Thailand and The impact of customer loyalty on word of mouth under different customer satisfaction levels.

Asst.Prof.Dr. Chetsada Noknoi

Lecturer, Economics and Business Administration Faculty, Thaksin University, Muang, Songkhla, Thailand

Chetsada Noknoi is a Lecturer in the Department of Business Administration, Faculty of Economics and Business Administration, Thaksin University, Thailand. His particular areas of interest are human resource management, marketing, and public administration. His recent papers are Buddhist doctrines and the building of learning organization, Buddhist monks’ role as human resource developers in Thailand, Marketing for human resource development: The way to sustainable competitive advantage, Buddhist doctrines and Sufficiency Economy, The remainder of Thaksin’s government: The other side of coin, Talent management: A key factor to organizational competitive advantage, Good governance and citizen’s participation in public management, Workforce diversity: Sexual orientation discrimination in Thailand, Knowledge management to innovation for sustainable competitive advantage, and Performance management: Experience from Thailand. His current research topics are related to diversity, equality, and organizational communication.

Reviews:

There are currently no reviews of this product.

Write a Review