What Satisfies Pharmaceutical Salesforce in Pakistan?

By Mahmood Ahmad Bodla and Basharat Naeem.

Published by The Organization Collection

Format	Price
Article: Print	$US10.00
Article: Electronic	$US5.00

Job satisfaction at salesforce level has become a topic of growing concern since significant proportion of marketing budgets, especially in pharmaceutical industry, is spent on them to achieve the assigned targets. Although a large number of studies have been conducted to investigate job satisfaction in diverse range of the cultures, subjects and occupations yet none has attempted to explore the impact of job content and context factors on the job satisfaction among pharmaceutical salespersons in Pakistan. Thus, the current study intends to determine the variance in salespersons’ overall job satisfaction explained by linear relationship of job content and context factors. As a result, practical implications have been proposed to improve overall job satisfaction.

Keywords:	Overall Job Satisfaction, Job Context Factors, Job Content Factors

International Journal of Knowledge, Culture and Change Management, Volume 8, Issue 2, pp.145-150. Article: Print (Spiral Bound). Article: Electronic (PDF File; 586.751KB).

Dr. Mahmood Ahmad Bodla

Director, Sahiwal Campus, COMSATS Institute of Information Technology, Pakistan

Dr. Mahmood A. Bodla is a Professor and Chairman of Management Sciences Department at COMSATS Institute of Information Technology (CIIT), Pakistan. He is currently working as the Director of Sahiwal campus of CIIT. Has a doctorate degree in Econometrics, HRM from Wayne State University, USA. He is Professor and Chairman of Management Sciences Department of COMSATS Institute of Information Technology, Pakistan. He is currently working as the Director of Sahiwal Campus of CIIT. He has got an extensive teaching and research experience in various prestigious institutes like National University of Science and Technology and Pak American Institute of Management Sciences, Lahore. He has 43 conference papers, case studies and research publications in the areas of econometrics, human resource management and change management. He has also got a considerable experience in consultancy.

Basharat Naeem

MS Scholar, Department of Management Sciences, COMSATS Institute of Information Technology, Pakistan

Basharat Naeem is MS Scholar at the Management Sciences Department, COMSATS Institute of Information Technology (CIIT), Pakistan. He has vast practical exposure of different industries of Pakistan including pharmaceutical, textile and advertising etc.

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