Personal Body Size and Perceptions of Attractiveness: Cross-cultural Study

By Marina Aghekyan-Simonian, Lenda Jo Connell and Pamela Ulrich.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The purpose of this study was to cross-culturally investigate perceptions of body attractiveness and body size relative to personal body size of female respondents in samples of American and Russian students. The specific research questions were: (1) Is there a relationship between American and Russian students’ personal body size and their perceptions of body size? (2) Is there a relationship between American and Russian students personal body size and their perceptions of body attractiveness? Body sizes were categorized according to Body Mass Index indicators. In this study no relationship was found between the respondents’ personal body size and their perceptions of others’ body size; however there was a relationship between respondents’ personal body size and their perceptions of body attractiveness.

Keywords: Body, Attractiveness, Personal BMI, Cross-cultural

International Journal of Knowledge, Culture and Change Management, Volume 8, Issue 3, pp.89-96. Article: Print (Spiral Bound). Article: Electronic (PDF File; 620.778KB).

Marina Aghekyan-Simonian

Graduate Student, Department of Consumer Affairs, College of Human Sciences, Auburn Unviersity, Auburn, AL, USA

She is a PhD student at the Department of Consumer Affairs, Auburn University. Her research interest include the application of 3D body images in assessing perceptions of body size, body shape, and attractiveness in the cross-cultural context. She is currently involved in the research project focusing on brand and store image, perceived risks and purchase behavior in the online shopping environment.

Dr. Lenda Jo Connell

Professor, Department of Consumer Affairs, Auburn Univserity, Auburn, AL, USA

Dr. Connell is the Human Science Professor for Apparel Product Development. Her interest include the application of body scanning and computerized design in apparel product development. The focus of her research is in consumer and fit preference in testing as a component of mass customization. Current research projects include understanding body shape and sizing for American women and the tween market.

Dr. Pamela Ulrich

Associate Professor, Department of Consumer Affairs, Auburn University, Auburn, AL, USA

Interest in the historical development of the textile industrial complex, dynamics of fashion change, and realities of product creation and consumer reaction have driven her scholarly pursuits. She focuses her research on using 3D body scans to understand body shape and sizing for women and tween.

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