This paper provides the empirical study about whether or not, the new style knowledge management by using Blog and SNS (Social Networking Service, hereinafter SNS) within the intranets has the positive effect for the enterprises activity to create new products or services.
We consider that the key concept is Social Capital to make the knowledge management more effective. When the social capital is formed based on confidential relationships in an enterprise, the utilization of Blog and SNS promotes information exchange and information sharing between employees, especially information concerning examples of success and/or failure. This paper proves that utilization of Blog and SNS have a positive effect on development of new products and services. Employees obtain networks of contacts and knowledge through the Blog and SNS, and utilize them for their business on an ongoing basis. They also teach and lead other employees by using such networks and knowledge. This is statistically proven effective.
In addition, the effect of utilizing Blog and SNS on business would be influenced by the kind of decision-making processes and organizational structure.
From our empirical study, we find that information exchange and sharing through the utilization of Blog and SNS brings about a positive effect on production innovation more so in decentralized companies rather than centralized ones in Japan as well.
|Keywords:||Blog, Social Networking Service (SNS), Knowledge Management, Social Capital, Centralized Decision-making Process Decentralized Decision-making Process|
Senior Associate, Economic Research Center, FUJITSU Research Institute, Tokyo, Japan
Research Fellow, Economic Research Center, Kansai University, Osaka, Japan
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