Impact of CRM among Small to Medium-sized Enterprises in the United States on Customer Loyalty

By Assion Lawson-Body and Fazlollah B Shirazi.

Published by The Organization Collection

Format Price
Article: Electronic $US5.00
Article: Print $US10.00

Keywords: Customer Relationship Management, Small and Medium-Sized Enterprises, Ecommerce, Loyalty, Internet Web Tools

International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Electronic (PDF File; 251.492KB), ISSN: ISSN 1447-9575, MC04-0059-2004. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0059-2004.


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