A Video Learning Community: “You Tube” for Business Knowledge

By Liz Keever.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The concept of adopting web 2.0 practices for knowledge management and employee communication is just emerging from the theoretical stage. Shared video sites, such as “You Tube,” have captured the imagination and the engagement of a public audience. Business communication can both capture the imagination of employees and manage valuable organizational knowledge by sharing videos in, what may be termed, a Video Learning Community (VLC). The technology is the easy part. The challenge comes in engaging employees in the VLC by assuring that the content is of high-quality and that it is meaningful to the workforce. The organizational knowledge must be retrieved easily and be useful to the business. The argument of this paper is that a Video Learning Community can serve as a valuable tool for engaging employees in communication and for managing organizational knowledge.

Keywords: Knowledge Management, Learning Organization, Employee Engagement, Culture and Community, Video Communication, Podcast and Vidcast

International Journal of Knowledge, Culture and Change Management, Volume 8, Issue 5, pp.73-78. Article: Print (Spiral Bound). Article: Electronic (PDF File; 573.003KB).

Liz Keever

Principal, The Oration Group, New York, NY, USA

Liz has spent over 25 years helping business people communicate with the spoken word-from presentations to Podcasts. She entered the field of learning and development in 1982 as a Training Manager. In her years of experience, Liz has designed, delivered and sold training in addition to her work in executive coaching. In her program design work, Liz has developed models for effective public speaking and for interpersonal communication. She facilitates leadership programs and coaches business leaders both nationally and internationally. Her programs help leaders construct a strong message, tell stories to create meaning and to build emotional intelligence in their communication. She has personally coached clients in Fortune 100 companies in financial services, pharmaceuticals and manufacturing. She has coached executives at the most senior level as well as developing emerging leaders. Her consulting experience includes evaluation of learning and development needs for leadership communication as well as expertise in the effective use of communication for change management. Liz has led workshops for the American Society for Training & Development (ASTD) and for the International Coach Federation, among others. Liz holds a B.A. in Cultural Studies with a concentration in Communication Training for Adults from the State University of New York and a M.A. in Strategic Communication and Leadership from Seton Hall University.


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