This study investigates how the introduction of information communication technologies (ICTs) have impacted on social identities, work life quality and knowledge seeking and sharing in the Emergency Care department of a large city hospital. Social identity theory (SIT) proposes that individuals understand their self concept through identification with particular social groups such as gender, profession and work group (Tajfel, 1978). The study tracks the changes in social identity as expressed by nursing staff and some admin staff and how these changes have changed their understanding of their organisational roles and their approach to knowledge seeking and sharing across the department and hospital.
|Keywords:||Social Identity, Knowledge Sharing, Knowledge Seeking, Organisational Change, Organisational Communication|
Programme Leader, School of Communication Studies, Manukau Institute of Technology, Auckland, New Zealand
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