This paper emphasized the interdependence of Organization Culture and Economic Performance through the lens of Resource Based Theory. This paper explored the notion of organization culture in management literature and the importance of organization culture in organization studies. This is followed by a review of previous researches which explored the link between organization culture and economic performance. This paper further argued that organization culture is a strategic ‘resource’. Next section discussed how culture can create value for an organization to gain competitive advantage. Finally this paper stressed the importance of managing organization culture in recent times and identified a research agenda for further exploration.
|Keywords:||Organizational Culture, Economic Performance, Strategic Resource, Value Creation, Competitive Advantage|
Doctoral Student, Behavioural Sciences, IIM Calcutta, India
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