National Culture, Worker Motivation and Workplace Goals: An Exploratory Review of their Relationship

By Reccia N. Charles.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This study explores and reviews the relationship of national culture to worker motivation and workplace goals. Work motivation and goal orientation have been examined extensively in the developed western world. However, studies that address the relationship of national culture to work motivation and goal orientation prove to be rare in the developing world. The intended purpose of the larger study is to conduct a multi-level analysis of the impact of culture on motivation and goal orientation using one company from three of the Caribbean islands, namely Grenada, St. Vincent & the Grenadines and St. Lucia. The cultural dimensions as defined by the Hofstede and GLOBE values focused on developed countries and large corporations and accordingly need to be discovered for these Caribbean islands in order to examine the cross-cultural (national) differences in motivation and goal orientation.
A study of this nature can provide timely and valuable data on motivation and goal orientation, while addressing the applicability of conventional management thinking to developing countries. The envisaged study will ultimately provide answers to questions such as: Is there a difference in motivation as it relates to national culture? Is there a difference in goal orientation as it relates to national culture? The answers to these questions will assist regional and international businesses in understanding the role of national culture in the successful management of their human resources.

Keywords: Cross-Cultural Management, Motivation, Goal-Setting Theory, Goal Orientation, Caribbean, Grenada, St. Vincent & the Grenadines, St. Lucia, National Culture, Diversity

International Journal of Knowledge, Culture and Change Management, Volume 8, Issue 10, pp.135-140. Article: Print (Spiral Bound). Article: Electronic (PDF File; 543.003KB).

Dr Reccia N. Charles

Associate Professor, School of Arts and Sciences, St. George’s University, True Blue, Grenada

Reccia Charles is an Associate Professor at St. George’s University, School of Arts and Sciences in Grenada, West Indies. She is also a doctoral student at Nova Southeastern University in Florida with an International Business concentration. She is currently conducting her dissertation research and gathering data, the dissertation is titled Motivation and Job Satisfaction: The implications of context and national culture in Grenada, St. Vincent & the Grenadines and St. Lucia. Professor Charles completed both her undergraduate and masters degrees at Barry University in Florida. Professor Charles is responsible for the development and delivery of undergraduate classes in International Business, International Marketing, Business Finance, and Managing Across Cultures at St. George’s University for the last ten years. Her research interests are primarily national cultures influence on management as well as issues related to the industry development within the Caribbean region. In particular she is interested in the development of the Agricultural sector as a business venture along with the Tourism sector.


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