This study explores and reviews the relationship of national culture to worker motivation and workplace goals. Work motivation and goal orientation have been examined extensively in the developed western world. However, studies that address the relationship of national culture to work motivation and goal orientation prove to be rare in the developing world. The intended purpose of the larger study is to conduct a multi-level analysis of the impact of culture on motivation and goal orientation using one company from three of the Caribbean islands, namely Grenada, St. Vincent & the Grenadines and St. Lucia. The cultural dimensions as defined by the Hofstede and GLOBE values focused on developed countries and large corporations and accordingly need to be discovered for these Caribbean islands in order to examine the cross-cultural (national) differences in motivation and goal orientation.
A study of this nature can provide timely and valuable data on motivation and goal orientation, while addressing the applicability of conventional management thinking to developing countries. The envisaged study will ultimately provide answers to questions such as: Is there a difference in motivation as it relates to national culture? Is there a difference in goal orientation as it relates to national culture? The answers to these questions will assist regional and international businesses in understanding the role of national culture in the successful management of their human resources.
|Keywords:||Cross-Cultural Management, Motivation, Goal-Setting Theory, Goal Orientation, Caribbean, Grenada, St. Vincent & the Grenadines, St. Lucia, National Culture, Diversity|
Associate Professor, School of Arts and Sciences, St. George’s University, True Blue, Grenada
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