A Public Relations Approach to Crisis Management in Turkish Football

By Emel Karayel Bilbil and Cem Sefa Sutcu.

Published by The Organization Collection

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Article: Print $US10.00
Article: Electronic $US5.00

This study investigates crisis management in Turkish sports arena by taking into account an incident between Turkish and Swiss national football teams in the 2006 World Cup elimination matches. We used Internet as our medium and searched web pages of the four parties (FIFA, Turkish Football Federation (TFF), Turkish Sports Media, and Swiss Media) involved in the incident in terms of how their actions be interpreted as crisis communication strategy. We collected the online news released by the parties as our source and evaluated them analytically by classifying them according to the type of the actions taken, ranging from defensive to accommodative. As representative of Turkish sports media two newspapers with the highest hit rate on the web were selected. News about the incident was collected from archives of TFF and FIFA. 5 news media from Switzerland were also selected in order to maintain views of Swiss counterparts. In sports there may be crisis situations like political protests or doping cases. These incidents sometimes cause to crises and some of these crises affect national reputation. In addition, national football teams are expected to reflect the culture of their nation. The reactions originated from the cultural differences should be managed so as not to lead to undesired circumstances. Interestingly, the two national teams were again in the same group in UEFA Euro 2008 Football Tournament organized by Austria and Switzerland, scheduled on 07-29 June 2008. Our research tries to disclose that without proper communication strategy, organizations might lose reputation. This research can be a useful example for sports industry professionals on PR practices in managing the crises.

Keywords: Public Relations, Crisis Management, Sport Management

International Journal of Knowledge, Culture and Change Management, Volume 8, Issue 11, pp.93-104. Article: Print (Spiral Bound). Article: Electronic (PDF File; 735.469KB).

Dr. Emel Karayel Bilbil

Academician, Department of Public Relations and Publicity, Marmara University Communication Faculty, Istanbul, Turkey

She works at Marmara University Faculty of Communications Department of Public Relations. She gives lectures on various areas at undergraduate and graduate levels. Some of them are PR and Brand Management, PR Campaigns, Media Relations. She has various papers published in Turkey. Her research areas include Public Relations Theory, Brand Communications, Integrated Marketing Communications, and Ethics.

Dr. Cem Sefa Sutcu

Academician, Department of Informatics, Marmara University Communication Faculty, Istanbul, Turkey

He is now at Marmara University Faculty of Communications Department Information Systems. He gives lectures on various areas at undergraduate, graduate levels. Some of them are Statistics, E-Publishing, and Knowledge Management. He has various publishing in Turkey and abroad. His research areas include Interactivity in Communication, New Media Systems and Cybernetics.

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