The Entrepreneurial Capitalist as Hero: Worldwide Cultural Re-framing of the Innovative Business Leader’s Value to Society, 1985-2005

By Andrew Herrity.

Published by The Organization Collection

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Article: Print $US10.00
Article: Electronic $US5.00

The entrepreneurial capitalist emerged in the mid-1980s as a type of hero differentiated from the often-demonized big-business managerial capitalist. In this paper, theory is developed to explain the emergence of the entrepreneurial capitalist as hero. It is proposed that this heroic image has resulted in a cognitive re-framing of the entrepreneurial business leader's value to society. So re-framed, this societal attitude towards the entrepreneurial capitalist has diffused around the world as knowledge of a newly-acceptable organizational form for fostering the supply of goods and services to market. This knowledge has even spread to new acceptance of the capitalist as the lifeblood of economic development, with privately-owned micro and small enterprises seen as heroic by national governments. The theory of entrepreneurial capitalist as hero is proposed as an explanation for the empirical observation that the for-profit business is emerging as the organizational form of choice for North American and European conservative Christian missionaries in developing countries.

Keywords: Knowledge Diffusion, Theory of Organizational Change, Cognitive Re-framing, Entrepreneur as Hero

International Journal of Knowledge, Culture and Change Management, Volume 8, Issue 12, pp.45-52. Article: Print (Spiral Bound). Article: Electronic (PDF File; 602.019KB).

Dr. Andrew Herrity

Dean of the School of Business, School of Business, California Baptist University, Riverside, California, USA

Since July 2007, I have been the Dean of the School of Business at California Baptist University. The School of Business has approximately 600 students and the University approximately 4,000 students. My Ph.D. from the University of California is in Organizational Theory, and my dissertation was on CEO selection at Fortune-500 Corporations. I have presented papers on my dissertation work at the American Sociological Association and the Academy of Management. My primary teaching areas are strategy and entrepreneurship. Before entering the academic arena a dozen years ago, I was a senior executive in the banking industry for 20 years.


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