Making Connections: The Value of Linking Marketing Knowledge and Culture

By Sue Vaux Halliday.

Published by The Organization Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.

Keywords: Marketing Knowledge, Organisational Culture, Action Research, Theory as Conceptualisation

International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0085-2004. Article: Electronic (PDF File; 338.468KB), ISSN: ISSN 1447-9575, MC04-0085-2004.


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