This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.
|Keywords:||Marketing Knowledge, Organisational Culture, Action Research, Theory as Conceptualisation|
International Journal of Knowledge, Culture and Change Management, Volume 4. Article: Print (Spiral Bound), ISSN: ISSN 1447-9524, MC04-0085-2004. Article: Electronic (PDF File; 338.468KB), ISSN: ISSN 1447-9575, MC04-0085-2004.
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